Servotech Renewable Power System has unveiled a new TVC featuring Sonu Sood for its Solar Lithium Battery, extending its ongoing brand campaign.
Built around the tagline ‘Maintenance Kum, Backup Mein Dum’, the film uses a light-hearted domestic situation to communicate the benefits of dependable energy backup. The TVC introduces the battery’s LFP Cell Technology and intelligent Battery Management System, highlighting enhanced safety, ultra-fast charging and up to ten times longer battery life.
Speaking on the campaign, Rishabh Bhatia, Head of Digital Marketing at Servotech Renewable, said, “At Servotech, we believe technology is most impactful when people can relate to it. With this campaign, our objective was to communicate the advantages of solar lithium battery technology in a simple, engaging, and memorable way. Sonu Sood's authenticity and widespread connect help us translate a technical product into a story that resonates with everyday consumers. Through this campaign, we hope to encourage greater awareness and adoption of advanced energy storage solutions that are reliable, efficient, and built for the future.”
Prabhutva Tiwari, PR & Marcom Head at Servotech Renewable, added, “Working on this TVC with Sonu Sood was an exciting and genuinely enjoyable experience. The process of bringing a relatable, everyday situation to life made the campaign particularly interesting for us. Sonu’s effortless performance and ability to bring humour and authenticity to the narrative added a special dimension to the film. It was a fun creative journey for the entire team, and we’re excited to see how audiences connect with the story and its message.”
