Servotech Renewable Power System Ltd, a manufacturer of advanced solar and clean-energy solutions, has launched a new ad campaign, titled ‘Raho Roshan, Bina Tension’, which is centred on solar energy and features actor Sonu Sood.
Executed by Shakti Sagar Productions, the TVC is set in a nostalgic 90s retro backdrop and follows a comic and relatable storyline centred around rising household expenses and the growing adoption of solar energy solutions.
The ad film opens with the setting of a traditional Indian household after the recent loss of its family patriarch. The two sons, both portrayed by Sonu Sood in a dual role, come together to divide the responsibilities of running the household. What starts as a sincere discussion about sharing duties soon takes an unexpected turn.
Throughout the film, the elder brother shifts major financial responsibilities onto the younger brother, who willingly agrees out of respect for his elder sibling. However, when the elder brother volunteers to take responsibility for paying the electricity bill, the younger brother insists on paying it himself. The argument eventually reveals that the house is powered by a Servotech rooftop hybrid solar system, making the electricity bill affordable.
The ad film highlights how solar energy is transforming electricity bills from a major household burden into a manageable expense. The campaign concludes with the unveiling of Servotech’s solar rooftop tagline ‘Raho Roshan, Bina Tension’.
Commenting on the campaign, Rishabh Bhatia, Head of Digital Marketing, Servotech Renewable said, “‘Raho Roshan Bina Tension’ is a campaign built on nostalgia, humour and relatability—emotions that connect deeply with Indian families. Working with Sonu Sood was an incredible experience as he brought both authenticity and charm to the narrative. Through this TVC, we wanted to simplify the conversation around solar adoption and show how renewable energy can genuinely ease everyday financial stress. This campaign is an important step in strengthening Servotech’s positioning as a household solar brand for modern India.”
The campaign is being rolled out with a digital-first approach, spearheaded by a premier launch on JioHotstar. Following the initial phase, Servotech will aggressively scale the campaign's reach across other OTT platforms, national news channels, Linear TV and Connected TV (CTV) networks, alongside social media platforms and nationwide digital touchpoints.
