Sony LIV has launched a new campaign, ‘Har Screen Par Cricket, Sony Ke Saath’, featuring actor and comedian Sunil Grover.
The campaign taps into the familiar challenge of balancing work with cricket, with Grover playing a demanding corporate boss who calls a meeting to address what he considers the biggest threat to the company over the next four months: India’s cricket schedule.
The campaign highlights Sony Sports Network and Sony LIV’s coverage of India’s upcoming fixtures, positioning the platforms as destinations for viewers to follow matches across screens, whether at home, at work, or on the move.
View this post on Instagram
The cricket calendar begins with India’s tour of Sri Lanka from August 15, followed by the DP World Women’s Asia Cup 2026, including the India-Pakistan match on September 5. The line-up also includes cricket at the 2026 Asian Games in Aichi-Nagoya from September 17 and India’s tour of New Zealand beginning October 22.
Prashant Iyer, Head – Marketing, Sony LIV said, “For the next four months, cricket will compete with meetings, deadlines and spreadsheets for attention. That was the starting point for the campaign. We wanted to have some fun with a situation almost every cricket fan has experienced. Sunil Grover could play the intimidating boss while still making the audience laugh, which made him the natural choice for the film. And even if his character wants cricket kept out of the office, fans will find it on Sony Sports Network and Sony LIV, wherever they are.”
Sunil Grover, Actor, said, “As a cricket fan, the next four months across Sony Sports Network and Sony LIV are going to be absolute heaven. With four massive cricketing events lined up, from India’s tours of Sri Lanka and New Zealand to the Women’s T20 Asia Cup and cricket at the Asian Games, it is a dream for anyone who lives for the game. I can’t wait for fans to catch all the action on television or stream it live on Sony LIV!”
Through humour-led storytelling, the campaign seeks to connect the platform’s cricket offering with the everyday viewing habits of Indian audiences.
