Spotify has unveiled its new ‘Discover on Spotify’ campaign in India, showcasing how listeners can uncover new music and artists through the platform’s personalised discovery features.
The campaign centres on three popular Spotify tools: Daylist, a playlist that evolves throughout the day based on users’ listening habits; Song Radio, which recommends tracks similar to a song a listener enjoys; and Mixes, personalised playlists tailored to individual tastes.
Each film concludes with the campaign tagline, ‘Aap bhi Karo Discover Spotify Par?’, encouraging listeners to explore the platform’s discovery features.
Available in Hindi, Tamil, Telugu and Malayalam, the campaign aims to reflect the diversity of listening preferences across India while reinforcing Spotify’s role in helping users discover music, artists and genres in a personalised and intuitive manner.
