Spykar has introduced a new podcast initiative titled It’s in Our Jeans/Genes. The series focuses on stories of ambition, identity, and pride through conversations with individuals contributing to India’s evolving narrative on the global stage.
According to the company, the series is linked to Spykar’s focus on youth culture and self-expression, and brings together voices from different industries to share their experiences of staying connected to heritage while adapting to a changing world. Each episode discusses themes such as resilience, authenticity, and ambition, and presents individuals who integrate Indian identity within a global context.
The first episode features Sujata and Taniya, co-founders of Suta, a label known for reinterpreting the saree for contemporary audiences while working with over 17,000 artisans across India. Their discussion reflects a balance of creativity and strategy, tradition and innovation, along with personal passion and social engagement.
Sharing his view on the launch of this episode, Sanjay Vakharia, Co-founder and CEO of Spykar Lifestyles Pvt. Ltd., said, "At Spykar, fashion is about more than denim—it’s about identity and the stories that connect us. Through this podcast, we’re proud to feature the journey of Sujata and Taniya. They have beautifully represented the balance of heritage and modernity, and reflect the ambition of a new India that thinks global while staying true to its roots."
Speaking about their appearance in the episode, Sujata and Taniya, Co-founders of Suta, said, "Suta has always been more than a clothing label to us—it’s about making sarees effortless, joyful, and relevant, while supporting the artisans who bring them to life. Being part of Spykar’s podcast feels special because it celebrates the same values we believe in: authenticity, storytelling, and the pride of taking Indian traditions to the world."
As part of the episode, the Suta sisters also engaged in a playful DIY styling experiment, pairing denim with sarees, symbolizing the essence of the podcast’s theme. The unique blend of traditional drape and contemporary denim reflected both Suta and Spykar’s shared ethos of celebrating heritage while embracing modern expression.
With this initiative, Spykar aims to position itself as both a denim brand and a platform for conversations around India’s changing identity. The upcoming episodes, as informed by the company, will feature participants from fields including technology, food, music, and start-ups, offering varied perspectives. The podcast is directed at audiences such as young entrepreneurs, students, creatives, and denim enthusiasts, and seeks to share stories of individuals shaping their own paths in contemporary society.
Watch the first episode of the podcast:
Spykar has stated that updates related to the podcast, including guest reveals, behind-the-scenes footage, and additional content, will be shared on its Instagram and YouTube channels. The series is available on platforms such as Spotify, YouTube, and Apple Podcasts, allowing audiences to access the episodes at their convenience.
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