Standard Chartered has launched ‘Move Ahead’, a new global brand campaign inspired by its partnership with Formula 1 and the preparation and precision associated with the sport.
The campaign builds on the bank’s global brand platform, ‘Now Is Your Time’, and focuses on how preparation and sustained performance can translate opportunities into progress.
Drawing on Formula 1, the campaign uses the sport’s emphasis on preparation, precision, teamwork and performance to reflect Standard Chartered’s approach to supporting clients across international expansion, wealth management, investment and risk management.
The campaign was developed using human creativity and strategic direction alongside AI-enabled production. The approach allowed the creative team to develop Formula 1-inspired visual experiences and perspectives that would have been difficult to capture during the racing season.
“Move Ahead is a powerful expression of what our brand stands for. Success is rarely defined by a single moment; it comes from preparation, insight and the confidence to act when opportunity emerges. That same belief shapes how we help our clients achieve their ambitions across the world’s most dynamic markets. Our partnership with Formula 1 gives us a distinctive platform to bring that story to life. By combining creativity, craft and new production techniques, we’ve created a campaign that feels globally relevant and unmistakably Standard Chartered,” said Sarah Hagan, Global Co-Head, Corporate Affairs, Brand and Marketing.
“Move Ahead brings together the strength of our international network with the reach and impact of our Formula 1 partnership. It draws on the precision, teamwork and relentless pursuit of performance that define the sport and connects them to how we help our clients succeed. This gives us a compelling global platform to demonstrate the value of our network and expertise, deepen our relevance with clients and tell a distinctive Standard Chartered story,” said Eva Ang, Global Co-Head, Corporate Affairs, Brand and Marketing.
