Streax, the hair colour and care brand from Hygienic Research Institute (HRI), has named India’s fast bowler Jasprit Bumrah as the product ambassador for Streax Shampoo Hair Colour. The announcement coincides with the launch of a new campaign, ‘Main Fast, Streax Super-Fast,’ aimed at consumers seeking quick and convenient grooming solutions.
The campaign’s TV commercial highlights Bumrah’s association with the product, linking his on-field speed and consistency with the brand’s promise of rapid application and reliable results. Streax Shampoo Hair Colour is designed for a shampoo-like application process that colours hair in five minutes, with prices starting at ₹15. The brand says the format is intended to make hair colouring more accessible across its strong markets in West, North, and East India.
Priyancka Puri, Sr VP Marketing, Hygienic Research Institute, said, “We’re delighted to welcome Jasprit Bumrah to the Streax family. Streax has always stood for beauty, confidence, and a touch of everyday glamour — and our Streax Shampoo Hair Colour brings that promise to life in the fastest way possible. Today’s consumers want to look their best instantly, and our super-fast formula delivers gorgeous colour in just minutes, without compromising on shine or quality.
Bumrah’s precision, performance, and high-impact presence make him the perfect fit for a brand that believes looking good should be quick, easy, and undeniably glamorous. ‘Main Fast. Streax Super-Fast.’ captures exactly what we’re bringing to the category — gorgeous colour, delivered at the speed India wants.”
Jasprit Bumrah, represented by RISE Worldwide, said, “Consistency defines everything I do — whether it’s my game or the way I present myself. Partnering with Streax felt natural because their Shampoo Hair Colour stands for exactly what I value: speed, confidence, and results you can trust. Main fast, Streax super-fast is definitely a vibe and sentiment that I connect with.”
The campaign will run across television, digital platforms, and social media, featuring Bumrah in a contemporary portrayal aligned with the brand’s message of efficient grooming.
