Zaggle, an Indian innovator in Spend Management and FinTech solutions, has appointed Indian U19 cricket star Ayush Mhatre as its Brand Ambassador through a five-year partnership. Ayush represents Mumbai in domestic cricket and plays for the Chennai Super Kings in the Indian Premier League (IPL).
According to the brand, the collaboration aligns with Zaggle’s vision to partner with dynamic, forward-looking talent and strengthen engagement with digitally aware consumers and businesses. The company stated that Ayush’s on-field consistency and off-field persona reflect the brand’s focus on innovation, authenticity, and a future-oriented approach.
Dr. Raj P Narayanam, Founder and Executive Chairman of Zaggle, said, “We are thrilled to welcome Ayush Mhatre to the Zaggle family. Ayush’s values and persona align with our commitment to innovation, consistency and customer empowerment and a spirit to challenge the status quo. Together, we look forward to inspiring businesses to adopt smarter financial solutions that enable long-term success.”
Zaggle highlighted its history of associating with emerging sporting talents, in November 2017, it signed Jasprit Bumrah, whose precision and consistency reflected the brand’s emphasis on seamless financial solutions; and in February 2018, Hardik Pandya joined the brand, mirroring Zaggle’s agile and diverse offerings.
Ayush Mhatre commented, “I’m truly excited to begin this new chapter with Zaggle. It means a lot to have such a forward-thinking brand believing in me at this stage in my career. I feel Zaggle’s innovative and future-focused approach aligns perfectly with the way I see my own journey as a cricketer. I’m excited to build a meaningful relationship with Zaggle as we grow together on this journey.”
The partnership will extend across integrated brand campaigns, digital platforms, and outreach initiatives, aimed at enhancing awareness of Zaggle’s Spend Management, Corporate Cards, and Payment Solutions offerings.
