Sun Pharmaceutical Industries Limited (Sun Pharma), the leading pharmaceutical company in India by both revenue and prescriptions, has announced the launch of a new corporate brand campaign underscoring its extensive role in the healthcare ecosystem.
Centred around the theme of ‘touching 1,000 lives every minute’, the campaign highlights Sun Pharma’s contributions to patients, caregivers, doctors, pharmacists, and communities, and reaffirms its leadership position within the Indian pharmaceutical sector.
The campaign draws attention to the fact that every minute, 1,000 Sun Pharma medicines are prescribed globally. This message seeks to bring hope to millions and strengthen the company’s image as a vital component of everyday healthcare.
“The narrative brings to life how Sun Pharma is woven into the fabric of daily healthcare, illustrating the brand’s presence in people’s lives,” the company stated.
The initiative is being rolled out across a range of platforms including television, digital media, social media, IPL on OTT, and outdoor advertising, ensuring full 360-degree visibility. To achieve wide reach and regional resonance, the campaign is available in nine languages: Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Gujarati, and English.
Brand activations are also being extended to key stakeholders including doctors, pharmacists and distributors throughout India, as the company acknowledges their continued partnership in making a positive impact.
This campaign aligns wjoith Sun Pharma’s ongoing commitment to innovation, increasing access to medicines, and enhancing patient care across diverse communities.
