SW Network, an integrated creative and digital agency, has been awarded the complete digital mandate for MINI India.
The agency will lead MINI India’s creative mandate and provide digital and creative services to strengthen the brand’s digital presence and grow its community across platforms. The account will be handled by SW Network’s Delhi team.
Under the mandate, SW Network will develop MINI India’s digital presence through creative thinking, culture-led storytelling, and performance-driven innovation. The work will include brand campaigns, product narratives, lifestyle content, and platform-specific ideas, aiming to translate MINI’s global personality into locally relevant digital experiences.
Pranav Agarwal, Co-Founder, SW Network, said, “Partnering with MINI India is a milestone moment for us. MINI is not just a car brand; it’s a global cultural icon, a lifestyle, and a statement in design. Building on this emotional connection and bringing it alive digitally is an exciting responsibility. Our aim is to craft a distinct, witty, and premium digital voice for MINI India while strengthening its creative performance. We are thrilled to collaborate with a brand that thrives on originality and look forward to creating work that moves both the brand and its audience.”
Abhinandan Gopalsetty, Director, MINI India, said, “MINI has always stood for innovation, individuality, and creative expression. As our digital touchpoints continue to expand, we were looking for a partner who understands the brand’s unique spirit and can translate it seamlessly across platforms. SW Network’s strategic depth, creative agility, and strong digital capabilities made it the ideal choice. We are excited to work together on elevating MINI India’s digital footprint and engaging our community in fresh, meaningful ways.”
SW Network will work with MINI India to enhance brand visibility, improve digital performance, and create experiences that reflect MINI’s identity.
