Swastik Productions, renowned for its culturally-rooted and deeply researched large-scale television productions, is expanding into branded content. The company is launching a new vertical dedicated to branded content development, focusing on engaging with today’s audiences. With its expertise in historical and spiritual categories, Swastik Productions aims to help cultural and spiritual brands engage in meaningful conversations with their target audiences.
In its first foray into branded content, Swastik Productions has partnered with Rudralife, a leading Nepali Rudraksh organisation, for the launch of ‘Rudraksh: Shakti, Bhakti, Vigyan’ (Rudraksh: Power, Devotion and Science). The series, available on Swastik Productions’ YouTube channel since 20th February 2025, presents the spiritual and scientific significance of Rudraksh, blending ancient wisdom with modern narratives to engage audiences, especially the youth and India’s spiritual population.
Siddharth Kumar Tewary, Founder and CEO of Swastik Productions, shared, “We are entering a new era of content creation, one that transcends traditional storytelling. With Rudraksh: Shakti, Bhakti, Vigyan, we aim to merge ancient Indian wisdom with contemporary narratives that resonate with audiences seeking spirituality, authenticity, and cultural heritage. Our collaboration with Rudralife reflects our shared dedication to crafting meaningful stories that not only inform and inspire but also elevate the brand experience. We hope to create more such content that bridges the gap between history and modernity, offering viewers a profound exploration of the significance of Rudraksh.”
Tanay Seetha, Founder of Rudralife, added, “Rudraksh embodies strength, spirituality, and a deeply rooted cultural significance. Our collaboration with Swastik Productions provides a platform to highlight its relevance in both traditional and contemporary contexts. By leveraging Swastik Productions’ expertise in storytelling, we aim to bring awareness to the spiritual and scientific aspects of Rudraksh, reaching a wider audience and reinforcing its importance in modern wellness practices.”
Jitendra Joshi, Head of Digital Monetisation and Brand Partnerships at Swastik Productions, noted, “In an era where traditional ads struggle to capture attention, storytelling has emerged as the most powerful way for brands to connect with audiences. With branded content driving 86% higher recall (Nielsen, 2023), it’s no longer just about visibility—it’s about creating impact and authenticity. At Swastik Productions, we seamlessly integrate mythology, spirituality, and culture into compelling narratives, ensuring relevant brands don’t just sponsor content but become an organic part of the story. Our collaboration with Rudralife is a testament to this vision, as we continue to build meaningful partnerships that resonate deeply with target audiences.”
The series is hosted by Ram Yashwardhan, known for his iconic portrayal of Lord Shiva in Swastik Productions’ ongoing show ‘Shiv Shakti: Tap Tyaag Taandav’.
With Gen Z showing growing interest in Indian culture and heritage, as noted in a Youth Report, this collaboration with Rudralife is a timely response to their search for meaning and clarity in today’s uncertain world. According to the report, 62% of Gen Z seeks spirituality for clarity, and 70% feel more confident through prayer. Swastik Productions is positioned to offer content that deeply resonates with this audience.
