Tata Capital Limited, the flagship financial services company of the Tata Group, has launched its Raksha Bandhan campaign, titled ‘CountOnTheBond’, which celebrates the special bond between siblings and the many ways they show support for each other.
Conceptualised by Schbang, the digital film follows the story of a young woman who is passionate about pottery and is preparing to submit her assignment for the finals. Despite her own deadlines, she makes time to look after her brother, helping him with everything—from getting his medicines to managing his daily chores and standing with him as a pillar. She carefully takes care of the little details for him, while putting her own needs and unfinished pottery assignment aside.
When she begins to struggle to complete her submission, her brother quietly steps in, building a machine to support her pottery project.
Commenting on the campaign, Kaushik Chakraborty, Head of Marketing, Tata Capital said, “Trust and support are at the heart of every meaningful relationship. The strongest bonds are often built through the small gestures—in ways we show up for each other. Through ‘CountOnTheBond’ campaign, we celebrate the people we can always count on, stand by our dreams and give us the confidence to move forward.”
The campaign film is being promoted across Tata Capital's digital and social media platforms.
