The Face Shop has partnered with jewellery brand Palmonas for a Raksha Bandhan campaign titled ‘A Bond That Glows Forever’, combining skincare and jewellery in a cross-category gifting proposition.
Under the collaboration, consumers spending ₹3,000 or more on The Face Shop’s website receive Palmonas jewellery worth ₹3,000, while shoppers spending ₹3,000 or more on Palmonas receive The Face Shop products worth ₹3,000. The offer is available on both brands’ websites until Raksha Bandhan, subject to availability.
The campaign, launched on August 20, is aimed at younger consumers looking for festive gifts that offer both utility and personal relevance. It is supported by a film centred on the relationship between siblings and the gifting ritual associated with Raksha Bandhan.
View this post on Instagram
Aashriya Sharma, Head of Marketing, The Face Shop said “At The Face Shop, we see skincare as an expression of care, and Rakhi gives us an opportunity to translate that thought into a more meaningful gifting experience. Our partnership with Palmonas brings together two complementary categories: Korean skincare and contemporary jewellery to create a proposition that is both useful and memorable. With ‘A Bond That Glows Forever’, we wanted to capture the wonderfully imperfect sibling relationship and turn that emotion into a tangible gifting experience. The collaboration also allows us to explore how The Face Shop can participate in lifestyle and cultural moments beyond skincare, while staying true to our core proposition of care.”
For The Face Shop, the partnership extends its skincare proposition into lifestyle-led gifting, while giving Palmonas access to a complementary consumer audience. The collaboration reflects the growing use of cross-category partnerships to create occasion-specific offers and expand brand relevance.
The campaign is available exclusively through the participating brands’ websites until Raksha Bandhan, while stocks last.
