Tata CLiQ Fashion has launched its Durga Puja campaign, ‘Amar Pujo, Amar CLiQ’ (My Pujo, My CLiQ), highlighting festive collections available on the platform. The campaign film features Bengali television and film actor Trina Saha, who presents a variety of looks for different days of the festival, sourced from the Durga Pujo curation at the House of Utsav. The campaign positions the House of Utsav as a destination for exploring curated festive fashion.
The campaign frames Pujo as a time for self-expression. It highlights the different ways people participate in the festival—from Mahalaya morning and planning outfits with friends to visiting pandals, dancing on Nabami night, and taking part in Sindoor Khela. Each day, participants choose their own style for the occasion, with options available on Tata CLiQ Fashion.
The film showcases Trina Saha in distinct outfits for each Pujo day, reflecting different moods and festival activities. These include Shashti shopping, Saptami pandal visits, Ashtami Anjali, Nabami night dancing, and the rituals of Dashami’s Sindoor Khela. Each look is part of the Durga Pujo curation at the House of Utsav on Tata CLiQ Fashion.
Watch the campaign film here:
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Speaking about the campaign, Sumit Puri, Vice President - Marketing, Tata CLiQ, “Durga Puja is more than a festival, it’s a canvas of self-expression, and with Amar Pujo, Amar CLiQ, we are delighted to bring consumers curated style choices for every Pujo moment. At Tata CLiQ Fashion, our vision is to empower consumers to discover their personal style through thoughtfully curated fashion. The Durga Pujo curation at the House of Utsav has been designed as a one-stop destination, offering versatile looks from ethnic classics to contemporary fusion, complemented with accessories and beauty. The collection has been made available well in advance, ensuring that consumers can be fully Pujo ready. We are excited to be part of our consumers’ festive celebrations and remain committed to offering them a seamless online shopping experience.”
The House of Utsav on Tata CLiQ Fashion offers festive fashion collections, including sarees, kurtas, fusion outfits, jewellery, beauty products, and home accents. The Durga Pujo curation provides different options for each day of the festival.
