The Advertising Club has announced the launch of its striking new campaign for the ABBY Awards Powered by One Show 2025, drawing inspiration from the glamour and drama of Bollywood to celebrate India's unique cultural and creative identity.
Crafted to capture the spirit of storytelling that resonates deeply with Indian audiences, the campaign pays tribute to iconic Bollywood film dialogues, merging nostalgia with a forward-looking celebration of innovation in advertising. This creative fusion seeks to honour India’s rich cinematic legacy while underlining the modern evolution of the advertising industry.
The campaign highlights the ABBY Awards’ transformation into a global benchmark of excellence, strengthened by its strategic collaboration with The One Show. This partnership ensures that Indian creative work is assessed by global standards and given a platform to shine internationally.
Alok Lall, Executive Director, McCann World Group India, remarked, “The ABBY Awards have always been a symbol of creative distinction. With this campaign, we are amplifying the spirit of innovation by weaving in the cultural fabric of Bollywood — a language every Indian speaks. Our partnership with The One Show takes this vision global, ensuring our winners are recognised not just nationally but worldwide.”
The Ad Club emphasises that this initiative is not just a campaign but a celebration of creativity, culture, and the transformative power of ideas. As the ABBY Awards continue to honour outstanding talent across the Indian advertising landscape, this campaign reinforces their mission to inspire and elevate industry standards, both locally and on the global stage.
