The Health Factory (THF) has launched a new brand film featuring Milind Soman. The campaign is part of the brand’s ongoing rebranding journey, designed to spark conversations around its philosophy: ‘All for Health. Health for All.’
The film takes a witty, ironic turn, depicting a world where even Milind Soman, widely regarded as one of India’s fittest personalities, is playfully “schooled” by health-conscious youngsters for not knowing about the popular protein and zero-maida bread. Using humor, the film highlights the bread as a staple associated with simplicity, authenticity, and consistent healthy choices.
Watch the Brand Film here:
Commenting on the launch of the campaign, Vinay Maheshwari, CEO of The Health Factory, said, “Milind connects with all age groups, which fits perfectly with what we stand for as a brand, keeping healthy living simple for everyone. For us health isn’t about complicating daily routines, it’s about simplifying them and making sure your daily staples are the right ones.”
Meghraj Bangera, Senior Brand Manager at The Health Factory, added, “People knew us as the Zero Maida bread brand, but somewhere along the way The Health Factory took a backseat. With this campaign we flipped that, bringing a quirky twist with Milind Soman at the centre. The focus had to come back to the brand and its core: making health your everyday staple.”
Commenting on the collaboration, Milind Soman said, “I’ve always believed health is about small, consistent choices, what you eat every day matters the most. That’s why I connected with The Health Factory’s philosophy instantly. Bread is such a basic part of our diet, and making it healthier without compromising taste is a simple yet powerful idea.”
The Health Factory has updated its identity with new packaging, clear labeling, and a more distinct brand voice to stand out in India’s crowded health food market. Its products are now available in 16 cities through e-commerce, quick-commerce, and retail channels, reaching over 2 million households. The latest brand film highlights this ongoing journey, portraying bread as a daily staple that supports healthier and cleaner eating habits for Indian households.
