The Muthoot Group has released a brand film this Diwali based on the philosophy of 'Unchanging Values in Changing Times' that honours the courage, sacrifice, and spirit of India’s armed forces. Conceptualised by Jio Creative Labs, the film follows three soldiers returning home for Diwali, exploring themes of remembrance, brotherhood, and togetherness that mirror both military and brand values.
Watch the film here:
Alexander George Muthoot, Joint Managing Director, The Muthoot Group, said, “We are proud to present a heartfelt tribute that reflects our core philosophy of ‘Unchanging Values in Changing Times’. As the lights of Diwali illuminate our lives, let us pay homage to the timeless values that inspire us, just as our brave soldiers embody them with unwavering commitment.”
Abhinav Iyer, Sr. GM – Marketing & Strategy, The Muthoot Group, added, “This film is a heartfelt tribute to our brave hearts who serve us during wartime and peacetime. It is emotional, soul-stirring, and our humble attempt to express our gratitude to those who give their everything so that we can live in peace.”
Aditya Bhat, Head of Jio Creative Labs, said, “Being an army officer’s son, this campaign is very close to my heart. With 'Sunehri Soch', we wanted to salute the spirit of courage and sacrifice that lights up every Indian home. This film is our tribute to the armed forces and a reminder that Diwali’s true meaning lies in gratitude, remembrance, and togetherness.”
The brand stated that the film serves as a reflection of integrity, service, and selflessness — values that continue to define both the armed forces and the company’s philosophy.
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