Thyrocare Onboards Madhuri Dixit as the Brand Ambassador

Thyrocare Technologies Limited has announced actor Madhuri Dixit as its brand ambassador, coinciding with the 77th Republic Day. The company said the association reflects its focus on promoting preventive healthcare and encouraging routine health monitoring among Indian households.

Thyrocare stated that as healthcare in India gradually shifts from reactive treatment to proactive health management, the company is strengthening its efforts to make regular diagnostics affordable, accessible and habitual. The brand has positioned preventive testing as a critical step toward improving long-term health outcomes.

The company said that Madhuri Dixit was chosen for the association due to the trust and credibility she has built over decades, and for her public association with discipline and well-being, which aligns with Thyrocare’s emphasis on consistency in health monitoring and early detection.

Commenting on the appointment, Rahul Guha, Managing Director & CEO, Thyrocare and API Holdings, said, “At Thyrocare, we exist to remove barriers such as price, access and inconvenience that keep people away from timely diagnostics. Preventive healthcare is the single biggest lever to improve health outcomes in India. Madhuri Dixit brings unmatched trust and credibility, and together, we want to make routine health check-ups a non-negotiable part of Indian life.”

Speaking on the association, Madhuri Dixit said, “I strongly believe that taking charge of one’s health early makes all the difference. Thyrocare has built its reputation on quality, affordability, and putting patients first. I’m proud to partner with a brand that is focused on empowering people to prioritise regular health check-ups.”

Thyrocare said the appointment is part of its long-term approach to strengthening awareness around preventive diagnostics, with an emphasis on informed decision-making, early detection and improved health outcomes through accessible testing services.