Welspun Living Limited (WLL), a part of Welspun World and a major player in home textiles, has launched a new campaign titled ‘Kyunki Farq Padta Hai’. The initiative includes two short films featuring actor Vidya Balan and is aimed at promoting awareness around the importance of quality in home linen.
The campaign was conceptualised by ^a t o m network and focuses on Welspun’s QuikDry® Towels and Purekot Bedsheets. Each film presents a light horror-comedy narrative, using supernatural elements to highlight how everyday choices, particularly in home textiles, can have an impact.
The films are set in familiar household scenarios and address common consumer habits such as opting for unbranded or lower-cost products. Through the tagline ‘Kyunki Farq Padta Hai’ (Because it makes a difference), the campaign encourages viewers to consider the value of quality in products used daily.
Dipali Goenka, MD & CEO, Welspun Living, said, “Every homemaker knows that what we bring into our homes is not just about utility. It is about trust, care, and something that lasts for years. Every purchase is thoughtful, and quality is what gives peace of mind. ‘Kyunki Farq Padta Hai’ is our way of saying that the small differences in quality make a big difference in everyday life whether it’s comfort, durability, or the feeling of pride when guests come home. With this campaign, we wanted to go beyond just talking about products and instead celebrate the choices women make every day to keep their homes warm, welcoming, and enduring. And with Vidya, who embodies the strength and relatability of the Indian homemaker, we have the perfect voice to tell this story of care, longevity, and authenticity.”
Actor Vidya Balan added, “I’ve heard ‘kya farq padta hai’ so often, and every time I’ve wanted to say what this film says, yes, farq padta hai! Between ordinary and better, random and reliable. I had a great time bringing that emotion alive with a bit of drama, a bit of comedy, and a lot of truth.”
Yash Kulshreshtha, Co-Founder & Chief Creative Officer at ^a t o m network, said, “We took a real consumer habit, the belief that everyday linen doesn’t need to be branded, and gave it a theatrical spin with cultural flavour and Vidya’s screen presence. It’s storytelling designed not just to create awareness, but to shift preferences.”
The campaign is being rolled out across television, digital platforms, print, outdoor advertising, and social media. It aims to connect with audiences in both urban and semi-urban areas across India. Welspun intends for the campaign to reflect its broader focus on creating products that support better living through thoughtful design and reliable quality.
