Titan Smart has announced the launch of Celestor Swift, an ultra-light performance smartwatch engineered for India's community of badminton and running enthusiasts. The launch campaign features brand ambassadors and Indian badminton stars Satwiksairaj Rankireddy and Chirag Shetty.
According to Titan Smart, the badminton duo embodies the discipline, resilience and pursuit of excellence that define the brand's vision.
Commenting on the launch, Seenivasan Krishnamurthy, Chief Sales and Marketing Officer, Wearables Division at Titan Company Limited, said, "Indian consumers are increasingly looking at smartwatches that offer meaningful insights into their performance. With Celestor Swift, we are bringing sport-specific intelligence to a wider audience, with a strong focus on badminton and running. Our partnership with Satwiksairaj Rankireddy and Chirag Shetty brings this proposition to life in an authentic way. Their commitment to continuous improvement reflects what we want Celestor Swift to enable for consumers, training with greater intent and getting better with every session."
The Celestor Swift collection is designed to deliver deeper insights into how users train, perform and improve.
Sharing more about the association, Rankireddy said, "Every rally teaches you something. The better you understand your game, the better you become. It's exciting to see technology making meaningful performance insights accessible to everyone who wants to improve, whether they're playing competitively or recreationally."
Shetty added, "Performance is built on consistency and preparation. Understanding your sessions, tracking recovery and improving with every game can make a real difference. Celestor Swift brings those insights closer to badminton enthusiasts across the country."
