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ToBe Online appoints YVS Satyanarayana Murthy as Chief Strategy Officer

Murthy brings over three decades of experience across media, advertising, content and digital businesses

BY TEAM IMPACT
Published: Jul 20, 2026 5:16 PM 
ToBe Online appoints YVS Satyanarayana Murthy as Chief Strategy Officer

ToBe Online has appointed YVS Satyanarayana Murthy as its Chief Strategy Officer (CSO). The appointment has been shared by Bharat Gupta, Founder & Chief Architect of ToBe Online, on LinkedIn.

Taking to LinkedIn, Gupta wrote, "Today, I'm delighted to welcome Satya as Chief Strategy Officer (CSO) at ToBe Online. Over the past several conversations, what stood out to me wasn't just Satya's impressive leadership journey; it was his conviction that trust will become the defining currency of the digital economy. That belief aligns deeply with why ToBe exists."

In his new role at ToBe Online, Murthy will be responsible for shaping the company’s strategic direction, strengthening partnerships and supporting growth initiatives across its technology, product and commercial operations.

Murthy brings over three decades of experience across media, advertising, content and digital businesses.

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  • advertising
  • media
  • content strategy
  • ToBe Online
  • YVS Satyanarayana Murthy
  • Bharat Gupta

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