Too Faced India has unveiled its latest campaign for the Born This Way Super Coverage Multi-Use Sculpting Concealer, featuring actress Sahher Bambba.
The campaign focuses on the product’s skin-like finish and versatility, showing Bambba incorporating the concealer into her everyday makeup routine. The campaign film demonstrates its use for concealing, brightening, sculpting and highlighting the complexion.
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Talking about being a part of the campaign, Sahher Bambba shares, "For me, makeup has always been about enhancing who you are, not changing who you are. That's what I love most about Too Faced's Born This Way Super Coverage Multi-Use Sculpting Concealer - it gives me confidence of flawless-looking skin while still feeling lightweight and natural. I'm thrilled to partner with Too Faced on this campaign and celebrate beauty that feels authentic, effortless, and unapologetically you."
The concealer offers full coverage with a lightweight finish and up to 12 hours of wear. Its formula includes Coconut Water, Alpine Rose and Hyaluronic Acid and is positioned as crease-resistant, non-comedogenic and photo-friendly.
The product is available in full-size and mini formats across Nykaa stores and Nykaa.com, Sephora India stores and Sephora.nnnow.com, Tira stores and Tirabeauty.com, as well as select counters across India.
