The Advertising Club has officially announced the appointment of four prominent industry leaders as Jury Chairs for the upcoming ABBY Awards 2025 powered by One Show. These leaders will chair four major creative categories at the prestigious event, scheduled to be held at Goafest 2025 in Goa on 21–23 May at Taj Cidade de Goa Heritage and Horizon.
Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas, will lead the Brand Activation & Promotion category. With over 24 years of experience, Prateek is known for award-winning campaigns such as Sprite’s “Bujhaye only pyaas, baaki all bakwaas,” Nescafe’s stammering comedian, and the #TestedBySamsonite series. He has received top honours, including the Cannes Grand Prix, Jay Chiat Awards, and the D&AD Black Pencil.
Minakshi Achan, Head Brand & Communication at JioStar, will serve as Jury Chair in the Branded Content & Entertainment category. She has more than three decades of experience across advertising, fashion, and media. At JioStar since 2016, Minakshi has led brand strategy and creative communications across the company’s entertainment, sports, and streaming verticals.
Shashank Chaturvedi, also known as Bob, Director and Co-Founder of Good Morning Films, has been named Jury Chair for the Video Craft category. Bob, a self-taught filmmaker and storytelling enthusiast, has worked with top brands such as Bournvita, Thums Up, and Titan. He is the first Indian filmmaker to win two Gold Lions at Cannes and a One Show award for cinematography. “Bob won a One Show for cinematography which is again a first for an Indian ad film producer.”
Priya Shivakumar, Creative Head at DDB Mudra – South, will chair the Still Digital category. With a career spanning more than 20 years, she has earned accolades including Cannes Lions, D&AD Pencils, and One Show Pencils. Priya has also judged several global juries. “What she stands for at work and beyond is what makes her stand out as a creative to watch out for in the industry of ideas.”
Goafest, where the ABBY Awards are held, is jointly hosted by the Advertising Agencies Association of India and The Advertising Club.
