Traya Health has brought the issue of women’s hair fall into the public eye with an interactive on-ground activation at Mumbai’s Bandra Bandstand promenade.
At the centre of the activation was a seven-foot transparent cube filled with hair strands, designed to visualise the volume of hair that can be lost through excessive shedding over time. While losing 50 to 100 strands a day is considered part of the natural hair cycle, the campaign highlights that excessive shedding can reach more than 300 strands a day, accumulating to over 109,500 strands in a year.
The installation was built around the idea that hair fall can be gradual and easy to overlook. The campaign points to signs such as increased hair in the shower drain, a lighter ponytail or a widening hair parting, which can often be attributed to factors such as stress, weather, hard water or a hectic routine.
The activation also highlighted internal factors that can contribute to female hair loss, including hormonal imbalances, nutritional deficiencies, chronic stress and postpartum hormonal changes.
Visitors were offered a complimentary scalp scan to assess follicle health and scalp condition, along with a free Traya Hair Test covering lifestyle, nutrition, hormonal indicators and genetic history. They could also consult one-on-one with a Traya Hair Coach to understand potential triggers behind their hair concerns.
Traya’s approach combines Dermatology, Ayurveda and Nutrition to develop personalised, doctor-backed treatment plans based on individual root causes.
Saloni Anand, Co-founder of Traya Health, said, “Women often notice subtle changes in their hair volume or shedding patterns, but rarely know when to pay closer attention or where to seek help. Hair thinning in women is complex and deeply connected to internal health from stress and nutritional gaps to hormonal conditions like PCOS. At Traya, we believe every woman’s hair journey is unique, and real progress starts with understanding individual root causes. Through this activation at Bandra Bandstand, our goal was to make a quiet, everyday struggle visible and empower women to take that confident first step toward better hair health.”
The activation drew participation from visitors at the promenade and was aimed at encouraging conversations around female hair health and preventive care.
