UNIQLO India has launched a campaign for its linen collection, featuring Kriti Sanon.
The collection focuses on linen as a summer fabric, positioned around breathability, comfort and ease of wear. It includes a range of apparel such as shirts, trousers, dresses and lightweight layers.
The campaign features Kriti Sanon in a Premium Linen Skipper Collar Shirt, presenting the collection through a styling-led approach. The visual highlights linen as a fabric suited to contemporary dressing, with an emphasis on simplicity and versatility.
According to the company, the collection is designed to transition across different occasions, from work settings to casual outings. It incorporates refined silhouettes and a muted colour palette aimed at enabling easy styling combinations.
The range is positioned around functionality and movement, aligning with the brand’s focus on everyday clothing designed for comfort and practicality.
