Lux Cozi has rolled out the LUX COZI HEATEK thermal wear range, amplified with a TVC that pairs Bollywood actors Varun Dhawan and Jacqueline Fernandez. The new commercial highlights the promise of Garmi Ka Ehsaas.
The TVC features Varun and Jacqueline stuck in a winter cabin, where the best source of heat is the Lux Cozi HEATEK. The pair are featured in a humorous sequence where Jacqueline chases Varun around the house to warm up.
Ashok Kumar Todi, Chairman, Lux Industries, stated, “Lux Industries’ legacy is built on delivering quality and reliability to generations of Indian families. LUX COZI HEATEK exemplifies our brand philosophy, which is rooted in making premium quality accessible to all, blending tradition with contemporary appeal and always listening to our consumers’ evolving needs. As we usher in the next era of Lux Cozi, we're not just launching a product; we're reinforcing our legacy of trust, industry-first innovation, and a heartfelt connection to families nationwide.”
Speaking on the ad and range launch, Saket Todi, Executive Director, Lux Industries commented, “At Lux Cozi, our constant pursuit is to redefine comfort and warmth for every Indian household. The HEATEK thermal wear range embodies our commitment to innovation and inclusivity, offering advanced textile technology across four versatile variants for men, women, and children. With Varun Dhawan and Jacqueline Fernandez bringing our vision to life in the new TVC, we want every viewer to feel the assurance of ‘Garmi Ka Ehsaas’, a promise of cozy winters, elevated style, and trustworthy performance.”
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