VIP, the flagship brand of VIP Industries, has launched its new ‘Travel VIP’ campaign alongside the introduction of three luggage collections designed to meet the evolving needs of modern Indian travellers. Developed by McCann India, the campaign marks a new phase for the brand, focusing on design-led innovation and functionality.
The campaign is centred on a series of cinematic product films showcasing the three new collections: VIP Classic, VIP Flex and VIP Pod. The ‘Travel VIP’ campaign will roll out across key markets through regional television, Connected TV, out-of-home advertising and influencer-led content partnerships with travel creators.
Commenting on the launch, Atul Jain, Managing Director, VIP Industries Ltd., said, “VIP 2.0 is here. Travel today is more dynamic than ever, and the expectations that come with it are equally evolved. With VIP Classic, VIP Flex, and VIP Pod, we have set out to bring together contemporary design, purposeful functionality, and the kind of everyday ease that today’s Indian traveller rightly demands. Travel VIP is not just a campaign, it reflects the direction in which we see this category moving, and the role we intend VIP to play in shaping it.”
Mayuresh Dubhashi, Head of Creative, McCann India added, “Travel VIP marks a significant evolution for the brand. We wanted to move beyond showcasing features in isolation and instead tell a story about what those features enable. In a tightly crafted format, each film demonstrates how a bag can elevate an ordinary travel moment into a VIP experience. The premiumisation of the brand is reflected across every creative decision, from cast, to music and the worlds we built. We’ve shifted the conversation away from where people travel and towards the how of travel. Because ultimately, the difference isn’t just being well-travelled, it’s travelling well. That’s what Travel VIP stands for.”
The new collections are available across leading retail outlets and online platforms.
