Wellbeing Nutrition has appointed actor Malavika Mohanan as the brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range, signalling a strategic push into India’s growing ingestible beauty segment.
The campaign aims to shift consumer focus from topical skincare to nutrition-led approaches, positioning collagen as an essential “beauty protein” that supports skin health from within. Through digital-first storytelling, Mohanan will help simplify the science behind collagen and promote consistent, ritual-based consumption.
Wellbeing Nutrition’s Marine Collagen features nano-hydrolysed Korean marine collagen peptides designed for enhanced absorption, while Skin Fuel Glutathione complements the portfolio with a focus on skin brightness and resilience.
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Commenting on the partnership, Saurabh Kapoor, Co-Founder, Wellbeing Nutrition, said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1% of it every year in the late 20’s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation. Malavika’s onboarding as a brand ambassador with our Marine Collagen and Skin Fuel Gluta portfolio helps us amplify this perspective in a culturally relevant way, reinforcing that healthy skin is built through consistency, science, and daily commitment, not trends.”
Commenting on the same, Malvika Mohanan said, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta. It fits naturally into my daily routine and reflects a more holistic approach to beauty and wellness"
The move marks the start of a broader collagen-led innovation pipeline for the brand, as it seeks to build awareness around daily skin nutrition and expand its premium supplement offerings.
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