The wait is almost over, the IMPACT Person of the Year, 2021, is all set to be announced this week in Mumbai. From the 12 nominees, the final six have been shortlisted, and each of them is a trendsetter in the world of marketing and advertising in their own right.
Every year, exchange4media Group and IMPACT’s flagship property, the IMPACT Person of the Year (IPOY) title is presented to one or more persons who have made maximum impact in the domain of Advertising, Media, and Marketing, and influenced the industry with their significant contribution. Some of the past winners of the IPOY Award include Sanjiv Puri, CEO and MD, ITC Ltd; Byju Raveendran, Founder and CEO, Byju’s; Rajan Anandan, former Vice President, South East Asia and India, Google; Baba Ramdev of Patanjali Ayurved, Vijay Shekhar Sharma, Founder and CEO of PayTM; Arnab Goswami, former President and Editor-in-Chief, Times Now and ET No; Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd; Vineet Jain, MD, Times Group; and Ambika Soni, the then Minister for Information & Broadcasting, amongst others.
The list of nominees for this year’s title were compiled based on insights from industry leaders and experts, and with meticulous editorial consideration. 2021 saw the rise of new brands that made their mark, especially in the digital-first space. Whether it was in ed-tech and gaming or food delivery or telecom, the year saw some legacy brands do remarkable work, as some new brands made their presence felt.
Without further ado, here are the contenders in consideration for the highly coveted IPOY title in 2021: