Rema Vasan has been appointed as Global President, Social and Creator for WPP Open X. She took to LinkedIn to share the development.
In this role, Vasan will lead capability transformation for The Coca-Cola Company, focusing on areas such as social media, creators, culture, commerce, artificial intelligence (AI) and growth.
Highlighting the growing importance of social media and the creator economy in modern marketing, Vasan wrote in the post, “Social is no longer a channel at the edge of the marketing plan. And creators are no longer simply a media layer. As AI reshapes how people discover, create, decide, and engage, creators are becoming even more central to how culture moves, how trust is built, and how relevance and growth are created.”
“The opportunity now is to build a more connected enterprise capability: one that can shape culture, build trust, drive commerce, and create brand and business impact at global scale,” she added.
Before joining WPP, Vasan spent over four years at TikTok, most recently serving as Head of North America Business Marketing. Prior to that, she held leadership positions at organisations such as Marina Maher Communications and MSLGROUP.
