WPP Media has elevated Rajiv Rajagopal to the role of Senior Vice President, Advanced TV, where he will lead the company's Advanced TV mandate in India.
According to a LinkedIn post by Rajagopal, his new role will involve defining and executing WPP Media's Advanced TV strategy, with a focus on audience planning, addressability, measurement and accountability for connected TV (CTV). He will also work on developing solutions with platforms, broadcasters and advertisers, while driving research-led thought leadership.
Rajagopal has been with WPP Media since 2016, when he joined as Business Group Head, and has since held several senior leadership roles within the company.
He brings over 15 years of experience across radio, broadcast television and digital media. Before joining WPP Media, Rajagopal worked with Star India, Red FM and Radio Mirchi.
