WPP Media has been appointed the integrated media partner for LT Foods, with the agency taking charge of the media mandate for its flagship brand DAAWAT in India.
The mandate covers media strategy, planning, buying and activation. WPP Media will use audience intelligence, AI-powered planning, data and technology across channels to support DAAWAT’s consumer engagement and business growth.
Ritesh Sud, Chief Marketing Officer – India & Far East, LT Foods Limited, said, "As we accelerate our growth ambitions in India, building stronger and more meaningful consumer connections is a strategic priority. WPP Media's integrated capabilities, audience-first approach, and deep understanding of the evolving media landscape make them the ideal partner to help strengthen our brands and deliver measurable business growth. We look forward to building a future-ready media ecosystem together."
Priti Murthy, President Client Solutions, WPP Media South Asia, said, "The future of marketing lies in connected experiences powered by data, technology, and deep audience understanding. We are delighted to partner with LT Foods to build an integrated media ecosystem that brings together strategic planning, AI-powered capabilities, and precision execution. Together, we look forward to creating stronger consumer connections, accelerating brand growth, and delivering measurable business outcomes."
LT Foods, which operates in more than 85 countries and owns brands including DAAWAT, said the partnership will support its growth in India’s consumer foods market.
The account adds to WPP Media’s FMCG portfolio and will see the agency work with LT Foods on audience-led media planning and cross-channel activation.
