DeHaat Honest Farms has appointed YAAP as its creative and media partner as the brand looks to strengthen its presence in the pesticide-free food segment.
Under the mandate, YAAP will handle digital communication strategy, content creation, social media management, influencer collaborations, and media planning and buying.
The partnership will focus on positioning Honest Farms around themes of sourcing transparency, product clarity and responsible farming practices, at a time when consumer attention towards food quality and traceability is increasing.
According to the companies, the communication strategy will be designed to address consumer concerns around clean food claims by focusing on sourcing specifics and product information.
“Consumers today are asking harder questions about what they eat and where it comes from,” said Adarsh J. Srivastava, Co-founder(DeHaat), Co-founder & CEO (DeHaat Honest Farms) “Our job is to answer those questions honestly and at scale, and this partnership gives us the capability to do exactly that.”
“DeHaat Honest Farms is building a modern brand rooted in trust and quality, and we’re excited to partner with them on this journey. At YAAP, our focus will be on creating impactful storytelling and media strategies that help the brand connect deeper with consumers and scale meaningfully.” said Manan Kapur, Senior Partner at YAAP.
The companies stated that the partnership will combine performance-led marketing with long-term brand building efforts as the clean food category continues to expand in India.
