Yes Madam has partnered with CarryMen for an on-ground activation that combines shopping assistance with wellness services at Lajpat Nagar in Delhi.
Under the collaboration, shoppers who use CarryMen's on-demand bag-carrying assistance are invited to the brand's booth after completing their shopping, where Yes Madam offers complimentary massages through trained wellness professionals.
The activation is designed to address both the physical effort of carrying shopping bags and the fatigue associated with spending long hours in crowded markets, with the two companies positioning it as an experience-led approach to retail convenience.
Commenting on the collaboration, Aditya Arya, Co-Founder and CEO, Yes Madam, said, "We, at Yes Madam, always believed that wellness should seamlessly become a part of people's everyday lives. Recognizing CarryMen's innovative approach to solving everyday consumer needs, we saw an opportunity to complement that experience with our expertise. This collaboration brings together convenience and care in a way that enhances the overall shopping journey. As we continue to innovate, our focus will remain on building solutions that don't just deliver services but enrich everyday experiences. Collaborations like these redefine how consumers experience convenience and wellness in their everyday lives.”
The companies said the initiative is intended to demonstrate how partnerships between service brands can create differentiated consumer experiences by combining convenience with wellness during everyday shopping trips.
