Yes Madam has released a new advertisement featuring television actor Anita Hassanandani to promote its hygienic at-home salon and wellness services. The campaign aims to highlight the company’s focus on safe, clean and convenient self-care.
The advertisement also features Yes Madam Co-Founder Akanksha Vishnoi. The two are shown in a light, conversational setup discussing the brand’s hygiene standards, the use of one-time-use mono-dose products and how these services help customers relax and de-stress. The ad also refers to the company’s recent collaborations with television personalities, ending with the question “Next Kaun Hoga?” to suggest further associations.
This campaign follows earlier collaborations that included Ekta Kapoor, Sakshi Tanwar, Ankita Lokhande and Divyanka Tripathi, who promoted various Yes Madam services such as the Korean Body Polishing and Korean Hydraglo Facial offerings.
Commenting on the campaign, Akanksha Vishnoi, Co-founder of YesMadam, said: “The people we’ve grown up watching those familiar faces who bring comfort and trust when they associate with YesMadam, it strengthens the bond we share with our customers. It makes people feel confident, reassured and excited to choose YesMadam.”
