Yes Madam, an at-home beauty and wellness services platform, has launched a new digital campaign featuring actor Rajpal Yadav and social media influencer Tanya Mittal.
The campaign marks the brand’s first collaboration with Yadav and revisits his comic character “Chota Don” from the Partner, using humour and nostalgia to highlight the reliability of the company’s services.
Produced in association with Footloose Films, the digital film opens with Mittal surrounded by a group of goons before Yadav appears in his 'Chota Don' avatar and intervenes in his signature comedic style. The scene then shifts to Mittal relaxing at home while receiving a Yes Madam service, insisting that the dramatic incident actually happened, with references to the Chota Don character visible around her home.
The film ends with a voiceover by Yadav suggesting that while the incident may or may not have taken place, customers can rely on the quality and trust associated with Yes Madam’s services.
Commenting on the campaign, Mayank Arya, Co-founder and Chief Executive Officer of Yes Madam, said the brand aimed to create a narrative that is both entertaining and memorable while reinforcing the reliability of its services.
Akanksha Vishnoi, Co-founder of the company, added that the campaign was designed to combine humour and nostalgia with the everyday convenience of at-home beauty services. She said the 'Chota Don' character offered an instantly recognisable cultural reference that could connect with audiences.
The campaign is being rolled out as a digital-first initiative across social media and video platforms.
Founded in 2016, Yes Madam offers salon and spa services at home through trained professionals using single-use products. The platform currently operates in more than 55 cities across India.
