At-home beauty and wellness platform Yes Madam has launched a new digital campaign featuring television actor Shweta Tiwari. The campaign follows the brand’s recent collaborations with Ekta Kapoor, Sakshi Tanwar and Anita Hassanandani.
The campaign recreates the washroom scene from the film Zindagi Na Milegi Dobara, drawing on a familiar pop-culture reference. The film features Shweta Tiwari alongside Akanksha Vishnoi, Co-founder of Yes Madam, presenting a reinterpretation of the scene with a focus on beauty and self-care.
In the video, Shweta Tiwari is shown promoting Yes Madam’s Korean range of at-home salon services. She shares her routine for achieving natural blush and glowing skin, while the narrative highlights the option of professional beauty services delivered at home.
The campaign was also promoted on social media through Shweta Tiwari’s Instagram post, where she wrote, “Zindagi Na Milegi Dobara”, so I conspired a little glow-up fun with AK with “AK” referring to Akanksha Vishnoi. The caption led to online discussion and engagement around the campaign.
Speaking about the collaboration, Akanksha Vishnoi, Co-founder of Yes Madam, said: “We’ve always believed in creating campaigns that feel familiar, warm, and rooted in culture. Working with Shweta was special because she brings authenticity and nostalgia together so effortlessly. Recreating a scene people genuinely love, while weaving in self-care and beauty, felt like a natural extension of the Yes Madam story.”
