Zomato, the food ordering and delivery platform, has launched a video campaign featuring Indian cricketer Smriti Mandhana. The campaign argues that choosing healthy food is not about restriction, but about making difficult choices that lead to growth.
The film draws a parallel between Mandhana’s career, including winning World Cups and reaching milestones, and the everyday choices people face. It suggests that her discipline and determination reflect the kind of decision-making required for healthy eating.
The campaign shifts the narrative around healthy eating, presenting it as a consistent choice rather than a short-lived New Year resolution. Zomato positions the approach as one used by elite performers, where disciplined decisions accumulate over time.
Commenting on the campaign, Sahibjeet Singh Sawhney, Marketing Head, Zomato said, “Smriti's journey reminds us that excellence isn't built on easy choices; it's built on the hard ones, made consistently. This campaign isn't about guilt or New Year resolutions that fade by February. It's about reframing healthy eating as an act of strength and ambition. With Healthy Mode, we're giving customers the tools to make those hard choices easier, so that discipline becomes habit, and habit becomes transformation.”
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The campaign will run across digital and social media.
To encourage users to act, the campaign highlights Healthy Mode, Zomato’s feature that simplifies choosing healthier options:
- Healthy Scores at a glance
- Macro breakdowns
- Healthier alternatives across every cuisine
- One-tap filtering
Healthy Mode aligns with Zomato’s mission of “Better food for more people.” The platform aims to make nutritional information accessible and turn healthy eating into a regular ordering habit. Users can explore Healthy Mode on Zomato.
