ZOY has launched a new digital campaign featuring co-founder Samantha Ruth Prabhu to promote awareness of cycle wellness and encourage a broader understanding of women's health beyond menstrual care.
The campaign forms part of ZOY's efforts to position cycle wellness as a key aspect of women's health, focusing on hormonal changes, energy levels and overall wellbeing throughout the menstrual cycle.
Alongside the campaign, the brand continues to expand its portfolio of menstrual and intimate care products, including sanitary pads, wellness liners, menstrual cups and reusable period products. According to the company, the products are free from parabens, phthalates, added fragrances and plastics.
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Commenting on the brand's vision, Maheshwari Moorthy, Founder, ZOY, said, “For decades, period care has focused on one job - absorption. But very little attention has been paid to what these products are made of, despite being worn close to our bodies for hours every month. At ZOY, we wanted to challenge that. We created products that not only protect and absorb but are thoughtfully designed to support women’s overall wellbeing through safer materials, premium organic cotton, herbal extracts, and purposeful innovation. Our vision is to raise the standard of period care and help women make more informed choices about the products they use every day.”
Samantha Ruth Prabhu, Co-Founder, ZOY, added, “One of the most eye-opening discoveries in my own health journey was learning how little attention we pay to the products we use during our periods. If something comes into contact with our bodies month after month, we should be asking more questions about what it’s made of and how it affects our wellbeing. What drew me to ZOY was its commitment to doing things differently - creating products designed not only to reduce exposure to unnecessary chemicals, but to actively support women’s comfort and wellness. Beyond products, we also want to encourage a larger conversation around cycle wellness. Understanding your menstrual cycle, recognising how it influences your energy, mood and daily life, and learning to work with your body rather than against it is a conversation that deserves far more attention. Through ZOY, we hope to make that knowledge more accessible to women everywhere.”
The digital-first campaign aims to increase awareness of cycle health through educational content and encourage informed conversations around women's wellbeing.
