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IMPACT Stories
Mohalla to Metro: Ahmedabad’s Ludic Steps Up Its Lifestyle Footwear Game
BY Debolina Datta
IMPACT Stories
‘In 2026, we crossed ₹100 cr revenue’: Abhi Eggs’ S.V.V. Dora Reddy on the brand’s growth
BY Isha Khatu
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BrandStory Digital appoints Raj Swaminathan as Chief Growth Officer
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Mayank Singh elevated to Associate Director, Marketing - KFC at Yum! Brands
BY TEAM IMPACT
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KFC’s Moksh Chopra to join Taco Bell International as Market Lead, Indian Subcontinent
BY TEAM IMPACT
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Pizza Hut CEO Aaron Powell steps down following Yum Brands sale
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Shoppers Stop partners with Peter England to launch exclusive menswear line
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Old Brand, New VYBE: Peter England’s Strategy To Reach Gen Z
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Print You Can Feel
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Shivani Goel joins Reliance Brands as VP Marketing
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New gatekeepers of discovery: The next SEO battle may not happen on Google
BY Isha Khatu
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When India Stopped Catching Up
BY Kedar Ravangave
IMPACT Stories
The Rise Of The Confident Indian Consumer
BY Ganapathy Viswanathan
IMPACT Stories
Brand India: The Productivity Paradox
BY Shripad Kulkarni
IMPACT Stories
Brand New India: Resurgent And Young
BY Sandeep Goyal
IMPACT Stories
‘Comfort is hygiene today. Culture is what sells’: Relaxo Footwear’s Manoj Lalwani
BY Antora Chakraborty
IMPACT Stories
ROOTS TO LEGACY: How Tata Tea Turned a Cup of Chai into a Wake-Up Call
BY Debolina Datta
IMPACT Stories
Mohalla to Metro: Aretto Is Rewriting the Rules of Kids' Footwear
BY Debolina Datta
IMPACT Stories
‘No Dig, No Pinch: We Speak the Consumer's Language’: Sandra Daniels of Enamor
BY Antora Chakraborty
IMPACT Stories
ROOTS TO LEGACY: CEAT Tyres, Tougher Than Tropical Monsoons
BY Debolina Datta

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Ads In Focus

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Making Tyres Matter: CEAT CMO Lakshmi Narayanan B

When OOH Shows Up And Stands Out Too

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Why One Campaign Is Never Enough: Anupam Bansal on Liberty Shoes’ Long Game