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Interview
Backbay: Boxed, not Bottled
BY Anushka Sengupta

CMO Interview
Duroflex: The Business of Rest
BY Ruchika Jha

IMPACT Stories
VIDEO INTERVIEW: BlueStone CEO Gaurav Singh Kushwaha on the IPO and beyond
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Cover Story
Koli-ty in every role
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IMPACT Stories
Human at Core, Digital to Fore: Federal Bank’s New Brand Strategy
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CMO Interview
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Interview
When Noise Helps You Focus
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Interview
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Interview
Re-Volvo-ing around Luxury
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Interview
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Spotlight
The Crowd Faye-vourite
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CMO Interview
Axis Mutual Fund: Simplifying Investments
BY Anjana Naskar

Interview
Retention The New Acquisition?
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Spotlight
Dheeraj Sinha, FCB Group India’s captain cool
BY NEETA NAIR

Interview
Havas' New Canvas
BY Aryan Khanna

Interview
Painting Nostalgia
BY NEETA NAIR

Interview
Palmolive Lathers up for a comeback
BY NEETA NAIR

TOP STORY

The Unexpected MVPs of Brand Campaigns!

When Dilip and Shera step into the brand’s spotlight, is this a lasting shift in advertising or just a fleeting trend brands are testing?


Backbay: Boxed, not Bottled


Duroflex: The Business of Rest


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