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IMPACT Stories
‘AI will unlock true cultural personalization at scale in 2026’
BY NEETA NAIR
IMPACT Stories
‘Premium, quick commerce and AI will shape marketing’s next leap in 2026’
BY NEETA NAIR
IMPACT Stories
'In 2026, outdoor will finally move at the speed of data and decision-making'
BY Antora Chakraborty
IMPACT Stories
‘Be the Challenger or Be Challenged’
BY Antora Chakraborty
IMPACT Stories
‘Media mixes will be shaped by how people actually consume content today’
BY Antora Chakraborty
IMPACT Stories
‘Authentic storytelling will be the true differentiator’
BY NEETA NAIR
IMPACT Stories
‘By 2026, AI will be an indispensable cornerstone driving competitive advantage’
BY Antora Chakraborty
IMPACT Stories
'In 2026 the defining trend is ‘Mastering the Many Indias'
BY Antora Chakraborty
Spotlight
IMPACT’s Blast from the past
BY admin
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Snehil Gautam: Immersive Brand Experiences Through XR Will Dominate in 2025
BY Anjana Naskar
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Rajeev Jain: 'Connected TV Will Become a Dominant Force in Advertising' in 2025
BY Anjana Naskar
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Mansi Gupta: 'AR and VR Will Revolutionise Influencer Engagement' in 2025
BY Anushka Sengupta
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Vishal Subharwal: 'AI Will Become Routine and Central to Marketing Plans' in 2025
BY Anjana Naskar
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Arvind RP: ‘Retail Media Networks to revolutionise digital advertising’ in 2025
BY Anjana Naskar
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Nitin Singhal: Real-Time Responses and Conversational Messaging Will Lead in 2025
BY Anushka Sengupta
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Sunitha Natarajan: 'Unhinged Marketing will grow' in 2025
BY Anushka Sengupta
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Shradha Agarwal: 'Bizarre marketing will be on top of everything' in 2025
BY Anushka Sengupta
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Harikrishnan Pillai: ‘Brands will evolve to build a creator mindset’ in 2025
BY Anushka Sengupta
Cover Story
Healthier AdEx
BY Aryan Khanna
Cover Story
TRENDS THAT WILL DEFINE 2022
BY Archana Khatri Das

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Ads in Focus

Which ads raised the creative bar this week? Here’s IMPACT’s curated list

Why 2026 Will Reward Clear Decisions, Not Busy Brands

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