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Talking Point
Comedy & Brands: Goldmine or PR Disaster
BY Aryan Khanna

Impact Feature
WHY ARE NON-GAMING BRANDS SHOWING INTEREST IN GAMING?
BY Imran Fazal

Interview
REDEFINING THE SMARTPHONE EXPERIENCE
BY Anjana Naskar

Interview
VIVO BETS BIG ON UEFA EURO 2020
BY NEETA NAIR

Interview
‘VIVO HAS ROOTS IN CHINA BUT IS A GLOBAL BRAND’
BY NEETA NAIR

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Our spends are minimal across all mediums right now: Vivo
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TOP STORY VIEW MORE

Eclectic and Electric

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year

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