Brand: Peter England | Campaign: The Bollywood Wedding
AGENCY
Tithi Ghosh
President & Head of Office, Ogilvy India (South)
“This wedding season, we set out to once again celebrate India’s vibrant, emotional, festival-like wedding spirit through ‘The Bollywood Wedding’
platform. To bring a fresh yet familiar energy, Rohit Saraf felt like the perfect choice — his charm and relatability capture the essence of modern love and celebration.”
CLIENT
Anil S Kumar
Chief Business Officer, Peter England
“Weddings in India have always been cinematic — full of colour, energy and emotion. With The Peter England Bollywood Wedding Collection, we wanted to capture that spirit in a campaign that feels fresh, contemporary and entertaining. Who better than Karan Johar & Rohit Saraf to bring that alive!”
Brand: Škoda Auto India | Campaign: Heartbreak
AGENCY
Parikshit Bhattaccharya
Chief Creative Officer, BBH India
“What do you do when you have 100 cars and a million diehard fans? You design an ecosystem of ideas to help fans get over the Heartbreak. Like a coping mechanism delivered with tongue firmly in cheek. Every idea in the campaign has been plotted meticulously to create a memorable fan experience.”
CLIENT
Ashish Gupta
Brand Director, Škoda Auto India
“The ‘Heartbreak’ campaign is our way of celebrating this passion, not just with those who managed to own one, but also with countless fans who have kept the RS spirit alive over the years. It’s a reminder that true performance isn’t just felt on the road, it’s something that stays with you.”
Brand: Parle-G | Campaign: Chhath Puja
AGENCY
Vinod Kunj
CCO, Thought Blurb Communications
“When a brand speaks to people in their cultural language, it creates a genuine sense of belonging. For Parle-G, regional storytelling is not about localisation, but about truth. The Chhath Puja film’s organic response across Bihar, Uttar Pradesh and heartland India shows how deeply people connect when they see their lives represented with sincerity.”
CLIENT
Mayank Shah
Vice President, Parle Products
“This Chhath Puja, our campaign celebrates empathy, thoughtfulness, and the small gestures that bring immense joy to loved ones. Every festival, Parle-G aims to inspire families to celebrate love, care, and togetherness, reflecting our vision that true genius lies in spreading happiness and creating meaningful moments that strengthen bonds.”
Brand: HDFC Securities | Campaign: Choron Ka Parivar | #KnowYourMoney
AGENCY
Ayyappan Raj
Co-Founder, The Script Room
“The concept of scamming seems like it was created by some computers and machines on the Internet. It’s not, it’s just a bunch of people who do it. The campaign idea was to humanize investment scams, making everyone relate to it and understand it, and therefore be aware of it in everyday life.”
CLIENT
Puneeth Bekal
EVP & CMO, HDFC Securities
“Through #KnowYourMoney and ‘Kya Aap Taiyyar Ho?’, we are creating a movement that enables Indians not only to secure their money but also to take well-informed financial decisions. The campaign leverages the power of entertainment in sparking learning and curiosity and putting the power of prevention in people’s own hands.”
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