November lit up the advertising landscape with work that blended purpose, wit and imagination in equal measure. As the year inched toward its finale, brands didn’t slow down, they levelled up. This month’s standout campaigns proved that meaningful narratives don’t need to choose between emotion and entertainment; they can inspire, challenge and still leave you smiling. From films that reframed what success truly means, to sharply articulated arguments for inclusion, to bold experiment-style activations and laugh-out-loud absurdity, November celebrated creativity with both heart and conviction. Each campaign on this list didn’t just make noise, it made a point, and made it memorable.
Campaign: From the heart. For the head
Brand: Enable India
Agency: Lowe Lintas
Creator: Arpan Bhattacharyya, Executive Director - Head of Creative, Copy (South), Lowe Lintas
EnAble India’s ‘From the Heart, for the Head’ film for the Purple Economy Movement rewrites the way disability is portrayed in advertising by trading sympathy for business sense. Instead of emotional appeals, the narrative shows how the differently abled simply want and deserve, the same everyday experiences as everyone else, and how every inaccessible restaurant, mall or service is a missed customer and a missed profit. The film makes a clear, rational case: inclusion isn’t an act of kindness, it’s a smart economic decision.
Campaign: Congratulations, You’re a Founder!
Brand: Iconic Wealth by Angel One
Agency: Manja
Creator: Arvind Krishnan, Founder, Manja
Ionic Wealth’s ‘Congratulations, You’re a Founder’ film reframes the meaning of success in today’s world. The narrative follows professionals from different fields in their everyday hustle, until a single message shifts their perspective: they haven’t only built careers, they’ve been building their wealth all along. Every informed decision, every risk taken, every moment of discipline becomes the founding act of their first enterprise. And in that journey, Ionic Wealth steps in not as an advisor, but as a true co-founder, helping scale ambition into a lasting legacy.
Campaign: Wall Therapy by Calista
Brand: Birla Opus Paints
Agency: Leo – South Asia
Creator: Sachin Kamble, Chief Creative Officer, Leo – South Asia
Birla Opus’ film for ‘Wall Therapy’ by Calista, reimagines stress relief as a public experiment. On World Stress Awareness Day, a mysterious black box invited people to ‘enter to relieve stress,’ where they hurled ketchup, tomatoes, eggs and colourful balloons at a wall to release tension. The twist: the wall was coated with Calista’s 99+ stain-resistant formula and wiped clean instantly, proving that the smartest product placement earns attention first and reveals branding later.
Campaign Name: #SochoMatBaatKaro
Brand: Medanta
Agency: a-tom
Creator: Apoorv Chaudhary, Founder & CEO, a-tom
Medanta’s #SochoMatBaatKaro campaign confronts a familiar truth- men today freely talk to technology but hesitate to share health concerns with their own families. By highlighting the silence around prostate cancer, the film urges men to have that one honest conversation that could save their life. As part of their #JaantaHaiMedanta movement, the film challenges the idea that men must stay stoic and reminds families that openness and early check-ups lead to better outcomes.
Campaign: Not Mangaya, Ghar Pe Banaya
Brand: MasterChow
Agency: tgthr
Creator: Aalap Desai, Co-founder and CCO, tgthr
MasterChow’s ‘Not Mangaya, Ghar Pe Banaya’ leans into full-blown absurdity to make a simple point about how home-cooked Asian food with Masterchow can taste. In the film, a mother tries everything to wake her son who has been unconscious for a long time, until one spoon of her Asian dish jolts him awake with a question: ‘Kaha se mangaya?’ The humour works because the film treats flavour like life-or-death drama, building tension only to undercut it with exaggerated disbelief.
