BRAND: Prega News
Campaign: The Invisible Journey of Fathers
AGENCY
Gaurav Bhhardwaj
Director, SG Dream Media
“In the West, some try to bridge the gap by wearing empathy belly suits to simulate pregnancy pain. But as an agency, we believe true partnership is about more than replicating or trying to experience that discomfort. It’s about being emotionally available, supportive, and present. That’s what defines an ideal husband and father.”
CLIENT
Joy Chatterjee
Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma
“While the physical changes of pregnancy are visible in mothers, fathers too undergo a significant emotional transformation. Through this campaign, we want to honour the countless ways fathers contribute to the pregnancy journey; from making late-night food runs, planning budgets and providing emotional stability to making major life adjustments and long-term planning for their child’s education and healthcare.”
BRAND: Cipla Health
Campaign: Cipladine | Aapka Fast Aid Expert!
AGENCY
Sarvesh Raikar
President (Creative), Lowe Lintas
“The idea of an ultra-efficient boss and her quests to set things right without wasting time served as a perfect backdrop to launch our refreshed brand idea – to move from ‘First-Aid’ to ‘Fast-Aid’ Expert. The chronicles of Neena Gupta and her secretary Sashi Verma, effortlessly bring alive our new narrative of speed.”
CLIENT
Shivam Puri
MD & CEO, Cipla Health Ltd
“With our new ‘Fast Aid’ campaign, we’re redefining timely care, delivering quick, effective relief when it’s needed most. This latest narrative reaffirms Cipladine’s place as a household essential, trusted across both urban and rural India. We’re delighted to have Neena Gupta bring her authenticity and wide appeal to help take this message forward.”
BRAND: Flipkart Minutes
Campaign: The freshest veggies at just ₹9!
AGENCY
Sachin Kamble
Chief Creative Officer, Leo South Asia
“The brief? Fresh veggies at just Rs 9. The execution? A spin off from a cult classic, 3 Idiots, where we recreated an iconic scene that played to rising prices of veggies, to showcase the Rastogi’s plight. But this time, we gave them a solution thanks to Flipkart Minutes!”
CLIENT
Kabeer Biswas
Vice President, Flipkart Minutes
“With Flipkart Minutes, we are making daily essentials convenient. This campaign brings to life the most essential needs of our customers - Value, Quality and Convenience at affordable prices. Fresh vegetables at Rs 9 delivered in minutes is a reflection of our promise to reimagine everyday convenience.”
BRAND: Motilal Oswal Financial Services
Campaign: Why Is Getting Proper Advice So Hard?
AGENCY
Chetan Asher
Founder and CEO, Tonic Worldwide
“With our latest campaign for RIISE, we’ve distilled the essence of ‘right advice’ into something both entertaining and impactful. These films capture relatable moments that mirror the everyday investment dilemmas people face, delivering both laughter and a powerful message.”
CLIENT
Sandeep Walunj
Executive Director & Group CMO, MOFS
“Fintech platforms have democratized access but have also left a critical gap: the lack of credible, expert-driven investment guidance. Motilal Oswal steps in to fill this void and stands as a trusted partner for investors who need to value research more than just convenience.”
