Brand: Kissht
Campaign: ‘Loans Without Any Hiccups’
AGENCY
Vishal Dayama
Founder, Braindad
“Shwetha gave us a two-line brief: Kissht approves loans in five minutes, and there’s Sachin Tendulkar. Frankly, that was enough for us. The idea of Sachin hiccupping every few seconds because a loan is getting approved sounded funny in our heads, and him hiccupping in awkward places sealed the deal. We had a lot of fun writing and executing this.”
CLIENT
Shwetha Iyer
Senior Vice President–Marketing, Kissht
“When Kissht approves loans within five minutes, of course everyone’s going to thank Sachin! The films are a fun way to bring alive what makes Kissht different—speed, simplicity, and zero paperwork, at a scale that even our own brand ambassador can’t quite keep up with.”
Brand: ACKO Health Insurance
Campaign: ‘Unke liye jo compromise nahi karte’
AGENCY
Vikram Pandey
Chief Creative Officer, Leo– South Asia
“India is becoming more health-conscious than ever. People are making everyday choices to feel healthier and live better. Our latest campaign for ACKO Health Insurance taps into this shift by looking at ACKO as a partner in that journey. Because when you’re making the effort to take care of yourself every day, your health insurance should be there to support you along the way.”
CLIENT
Nitin Khanna
Chief Marketing Officer, ACKO
“Being customer-first isn’t a value at ACKO Health; it’s the operating principle. Your health comes first, and we believe your insurance should keep pace with the effort you put in. We’re not selling fear—we’re celebrating the small, everyday choices our customers are already making to stay well. You don’t compromise on your health. We won’t compromise on your insurance.”
Brand: Tata Capital
Campaign: ‘Count On The Bond’
AGENCY
Dipshika Ravi
National Creative Director, Schbang
“This Raksha Bandhan, our Tata Capital film brings alive a simple thought—siblings may not express love the same way, but they always find their own way to show up for each other. Through a brother supporting his sister’s passion, we celebrate the quiet bonds that give us the confidence to pursue our dreams and remind us of the people we can always count on.”
CLIENT
Kaushik Chakraborty
Head of Marketing, Tata Capital
“Trust and support are at the heart of every meaningful relationship. The strongest bonds are often built through the small gestures—in ways we show up for each other. Through our ‘Count On The Bond’ campaign, we celebrate the people we can always rely on, the ones who stand by our dreams and give us the confidence to move forward.”
Brand: Taneira by Titan
Campaign: ‘Drapes of Gratitude’
AGENCY
Mithila Saraf
Chief Executive Officer, Famous Innovations
“The people who truly teach us are often those who challenge our assumptions, nurture our resilience, and help shape who we become. With ‘Drapes of Gratitude’, we wanted to reframe Teachers’ Day as a celebration of individuals. By using a Taneira saree as a symbol of gratitude, the film transforms a universal sentiment into a deeply personal gesture.”
CLIENT
Somprabh Kumar Singh
Chief Sales and Marketing Officer, Taneira
“Gratitude is often felt deeply, but not often easily expressed in ways that match its significance. With ‘Drapes of Gratitude’, we wanted to create a moment that makes that emotion tangible, bringing together the timelessness of a Taneira saree with the sentiment of thanking someone who has played a meaningful role in our lives.”
