Brand: Ugaoo
Campaign: ‘For The Love Of Plant Parenting’
AGENCY
Akshat Gupt
Director, CEO and Co-founder of Kulfi Collective
“Jackie sir’s love for plants is already such a recognisable part of who he is. The fun was in imagining that Tiger’s backflips, his fitness and flexibility was the result of a childhood spent competing with Jackie’s plants for attention. We weaved a father-son story while landing the brand truth about Ugaoo: plant-parenting today doesn’t demand so much of you.”
CLIENT
Siddhant Bhalinge
Founder & CEO, Ugaoo
“At Ugaoo, we’ve always believed that plant-parenting can be easy and enjoyable. With this film, we wanted to bring that belief to life, using Jackie’s genuine and well-known love for plants as a starting point, with Tiger adding his own perspective to the story in a fun, natural way.”
Brand: Duolingo
Campaign: ‘Ullu Da Pattha’
AGENCY
Ankush Sabharwal & Leena Gupta
Creatives at Talented
“Being called an ‘Ullu Da Pattha’ is a rite of passage if you grew up in Punjab. We loved how naturally the phrase lent itself to Duo, and gave us an opportunity to show a different side of him. We wanted to make him this guy who has arrived in Punjab and is building his community. It felt like a very natural way for him to find his place in Punjab.”
CLIENT
Karandeep Singh Kapany
Regional Marketing Director, India and South East Asia
“Being able to launch this course in my mother tongue is incredibly meaningful and a moment of real pride for me. Punjabis have long embraced opportunities beyond borders, pursuing education, careers and new beginnings around the world. By making English learning available in Punjabi, we’re helping remove language barriers and enabling even more people to access the opportunities that English can unlock.”
Brand: airpay
Campaign: ‘Invisible’
AGENCY
Aadil Mehta
Partner, Ting
“The interesting part of this brief was that we were working with a business that has spent years deliberately staying behind the scenes. We wanted audiences to recognise themselves in the film first and discover airpay along the way. That led us to build the story around a very ordinary human reaction, and then gradually reveal the scale of the infrastructure and people working behind it.”
CLIENT
Kunal Jhunjhunwala
Founder & CEO, airpay
“When we started, our priority was to build a business that earned trust through what it delivered, rather than how loudly it spoke about itself. Over the years, we’ve stayed focused on scaling that foundation across markets, and that served us well. This campaign is an opportunity to share a little more of that journey with the people and businesses who have been part of it.”
Brand: Foxtale
Campaign: ‘Let Your Glow Through’
AGENCY
Robin D’cruz
Executive Producer, Good Morning films
We wanted to approach beauty differently, not through the usual beauty codes, but through a more unexpected, human lens. The opportunity was also to show Shah Rukh Khan as he’s rarely seen: unguarded, organic and almost behind the curtain. The result is beauty, but new. Fresh. Human.
CLIENT
Romita Mazumdar
Founder & CEO, Foxtale
“We’ve always believed that skincare is most effective when you understand what’s actually causing a concern, rather than repeatedly treating what’s showing up on the surface. That’s what Surface to Source means to us. You don’t just want to manage a problem every time it appears. You want to understand it well enough to address it where it begins.”
