Dream11 is making a major pivot from being a fantasy sports giant to solving what it sees as the biggest problem in modern sports consumption - loneliness. While the internet has made it easier than ever to watch a match alone on personal devices, the joy of sports lies in sharing emotions. And when you’re alone, that shared celebration or frustration is missing. With 80% of sports fans already using a second screen while watching live games, Dream11 believes the time is right to build a platform that adds the human layer back into sports viewing.
The company is launching a new second-screen sports entertainment experience, a space where fans don’t just watch the match, but watch it together. The platform brings popular creators into live watch-along streams packed with match features such as scorecards and stats. Fans can interact in real time - ask questions, pay for shoutouts, appear on video with creators, and enjoy humorous, informed commentary when the match gets slow. While YouTube exist, Dream11 feels India lacks a true second-screen product purpose-built for sports.
Harsh Jain, Co-founder and CEO, Dream11 and Dream Sports, said, “No sports fan should ever watch a match alone. Now, our 250 million users can take their sports engagement to the next level with watch-alongs that enable sports creators and fans to share their raw and unfiltered emotions before, during and after every match. We want to give all sports fans an opportunity to be heard and seen by millions of others. And this time, we are making it from India, for the whole world.”
Crucially, Dream11 says broadcasters remain the first-screen experience; Dream11 enhances the gaps where attention drifts. The platform launches with 25 handpicked creators to focus on quality over quantity, before opening it up to many more. Like any creator economy model, the revenue structure is creator-first —they will take the lion’s share, while Dream11 keeps a small platform fee. An ad-free version may launch later, though the company says only a small percentage of users typically pay for such upgrades.
Internally, the pivot reflects a company reborn. The older Dream11 entity had nearly 1,000 employees; the new product arm has fewer than 200, operating like a fast-moving startup. The company is separated into eight independent ventures, each with its own funding and accountability and insists it has plenty of capital, with no pressure to raise money.
With strict community guidelines and clear accountability for both platform and creator-generated content, Dream11 is positioning the new product not as entertainment alone but as a fix to the emotional gap in today’s sports experience. At its core, the mission is simple: help fans feel like they’re watching matches together again, even if they’re physically apart.
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