In the 2025 edition of IMPACT’s Hall of Fame, campaigns were evaluated by the editorial jury across parameters including narrative strength, originality, creative execution, production quality and overall impact. The campaigns ranked 34 to 36 reflect a diverse mix of purpose-driven communication, culturally rooted storytelling and category-specific problem-solving, showcasing how brands leveraged insight and relevance to make a mark during the year.
Rank #36 — JSW One TMT | '100% certified nahi toh TMT nahi' (In-House)
JSW One TMT’s campaign, '100% certified nahi toh TMT nahi,' has secured the 36th position in IMPACT’s Top 75 Campaigns of 2025. The film underscores the critical importance of quality and certification in construction materials, reinforcing the brand’s commitment to delivering 100% BIS-certified TMT bars. Drawing on the universal appeal of cricket deeply ingrained in Indian culture and developed in-house, the narrative is set in a construction material store where a contractor insists on using only fully certified TMT bars—mirroring the trust and assurance demanded in the sport. Curated in-house by the JSW One brand team, the campaign stood out for its clear narrative, relatable storytelling and strong cultural resonance. For the 2025 rankings, the IMPACT editorial board evaluated hundreds of campaigns across parameters including narrative clarity, creative execution, originality, production quality, and overall impact.
Rank #35 — Simpolo | 'Jamm ke Khelo, Tile hai Simpolo' (Sideways)
Simpolo’s Holi-themed campaign, 'Jamm ke Khelo, Tile hai Simpolo,' has clinched the 35th position in IMPACT’s Top 75 Campaigns of 2025. Released during Holi, the film tackles a familiar post-festival problem—stubborn stains, lingering odours, and the inevitable complaints that follow a society celebration. The narrative centres on a housing society secretary whose anxiety peaks as colours, water and chaos take over the premises—but turns to relief and joy when Simpolo’s non-slippery, easy-to-clean tiles make post-party cleanup effortless, keeping both residents and cleaners satisfied. By tapping into a real-life consumer insight and using humour to showcase the functional benefits of the product, the campaign effectively balances festive exuberance with practical problem-solving. Curated by Sideways Consulting with creative leadership by Sameer Sojwal and Nilay Moonje, the work stood out for its culturally rooted narrative and smart product integration.
Rank #34 — EnAble India | 'From The Heart. For The Head' (Lowe Lintas)
EnAble India’s campaign, 'From The Heart. For The Head,' has secured the 34th position in IMPACT’s Top 75 Campaigns of 2025. The film draws attention to how people with disabilities continue to be excluded from everyday shopping and dining experiences due to inaccessible design. Anchored in the idea of the Purple Economy, the initiative reframes persons with disabilities as a significant and often overlooked consumer segment with real spending power, rather than viewing them solely as beneficiaries of support systems. Conceptualised and executed in-house by Lowe Lintas with creative direction led by Arpan Bhattacharyya, the campaign uses sharp, insight-led storytelling to highlight the commercial and cultural cost of exclusion and urges brands and businesses to rethink accessibility as both a design and business imperative. For the 2025 rankings, the IMPACT editorial board evaluated hundreds of campaigns across key parameters including narrative clarity, creative execution, originality, production quality, and overall impact.
